ROCHAS

Since its founding in 1925 by couturier Marcel Rochas, ROCHAS has continuously gained recognition from the fashion world thanks to couture and luxury collections bursting with elegance, femininity and refinement. When Marcel met his future wife and muse, Hélène, on the Paris Métro, it was love at first sight. It was a passion that never left him and inspired a new language of the female body. The first perfume launched would be one of his greatest declarations of love to her. Besides ready-to-wear and accessories, the house has become best known for perfumery since the 1970 launch of an eau de toilette by the oh-so-chic Hélène Rochas, and the maison continues with fragrance creations for the modern woman and man to this day.